Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital...

The world changes continuously and rapidly. It’s foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that’s divorced from today’s reality. That’s why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and...

"Entrepreneurs who have read early drafts of The Start-Up J Curve responded, "I wish I had this book years ago." A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the J Curve: The toughest part of the endeavor is the time between the actual start and when the product and model are firmly established.The Start-Up J Curve...

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it--do it, sell it--do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow...

"You don't need a detailed plan to make your dream a reality. You just need to start before you're ready. As a twenty-five-year-old line cook, Ellen overheard her boss reordering aprons. Sick of wearing the kitchen's cheap and poorly designed garments, she blurted out, 'Chef, I have an apron company.' The only problem: there was no company, much less any actual aprons. Today, Hedley & Bennett's aprons are featured in about four thousand restaurants...

A noted business consultant introduces his nine-step program for creating profitable, sustainable, internally generated growth in a business, in a handbook with useful tools, anecdotes, and real-life business stories.

"The Leader of the Future is a compendium of new thought. It is a book about the future quality of our lives, our businesses, our organizations, our society - and the leadership required to move us into the exciting unknown." "Each of the acclaimed authors offers a special perspective on leadership, a unique glimpse into the future, and together their thinking forms a treasure trove of insight and knowledge. All essays were written especially for...